Faïença started with a CAP course project I loved, a trip to the Canary Islands, and a piece of faience spotted in a shop. Not a business plan. Not a grand strategy. Just a moment when everything fell into place.
The CAP
When I took my embroidery CAP in 2025, I had to complete a final project. I'd chosen something that mixed embroidery with repeating patterns, work with colour, rhythm, a certain way of making everyday life more beautiful. And I'd loved it.
Not just "it was nice". Truly loved it. The kind of project you finish but keep looking at, that you put back on the table because you can't bring yourself to put it away.
I didn't know yet that it was the start of something.
The Canary Islands
A few months later, I went to the Canary Islands, where my sister Solenne lives. And there, in a shop, I came across faience. Real, beautiful faience, with its geometric patterns, its curves, its colours both warm and soft.
Something clicked in my head. Not a long train of thought, more like an obvious truth. Embroidery. Faience patterns. Provence. Why not?
Provençal faience is exactly that: patterns that repeat, that structure, that beautify without trying too hard. It's simple, everyday beauty, within reach. And embroidery is exactly the same. Making something with your hands, quietly, stitch after stitch.
That's how Faïença was born.
What I wanted to create
What I wanted wasn't just to sell kits. It was to recreate that feeling I'd had during my CAP project: making something meaningful, something beautiful, that takes time without feeling like a burden.
For me, embroidery is a way to slow down. To put the phone down. To watch something take shape between your fingers.
And I wanted anyone to be able to access it, even without ever having held a needle.
The team
I didn't do this alone. Solenne, my sister, illustrates the patterns from the Canary Islands. Lucie, my cousin, took the photos for the Provence collection. Alexia, my graphic designer friend, shaped the whole art direction.
That's Faïença too: women making things with their hands, each in their own way.
What's next
The Provence collection is just the beginning. What I'd love is to create other collections over time, each built around a different type of embroidery: crewel, traditional, Lunéville, tenango… There's so much craftsmanship to explore, and I'd like Faïença to be a place where we discover it together, one after another, without rushing.
The idea is to broaden the range little by little, so you can travel from one technique to another and find the one that feels like you.
If you'd like to be part of the journey, you're very welcome.
— Emilie
