About us

A thread's story, inspired by Provence.

Faiença Broderie is a French embroidery kit brand inspired by Provence.

We create kits and patterns that celebrate the beauty of simple things, the light of the South and the art of thread. Our philosophy: make embroidery accessible to everyone, blending tradition with everyday creativity, for beginners and experienced embroiderers alike.

Émilie, founder of Faiença

Émilie

Founder

Holder of a CAP in embroidery (2025), web developer based in Spain. She describes the project as «a passion project».

Solenne, illustrator

Solenne

Illustrator

Turns sketches into finished patterns and creates the embroidery instruction illustrations.

Lucie, fashion photographer

Lucie

Fashion photographer

Designs the artistic concepts for each collection and directed the shoots in Le Castellet.

Alexia, graphic designer and art director

Alexia

Graphic Designer & Art Director

Developed the brand's visual identity and graphic system.

Our products

Embroidery kits

Embroidery kits

Everything you need to embroider beautiful patterns.

PDF patterns

PDF patterns

Download your patterns and embroider at your own pace.

Custom embroidery

Custom embroidery

Personalised creations for your unique moments.

Gift cards

Gift cards

The perfect gift to delight embroidery lovers.